Above All Things A Dreamer, AirAsia Boss Tony Fernandes

Tony Fernandes and his partner Dato Kamarudin acquired struggling AirAsia in December 2001.  Despite — or perhaps because — they had no prior airline experience they transformed AirAsia into one of the fastest-growing and most successful low fare airlines in the world.

One of the secrets of AirAsia’s success has been its unique culture and management style.  Tony works hard to create an environment where each “Allstar” (what AirAsia calls its team members) can learn, grow and achieve his or her own dreams.

5 Key Takeaways:

• Dream big.  Tony’s childhood dreams included running an airline, owning an English football club and a owning Formula One racing team.  He attributes being able to achieve all three goals to dreaming big and having the courage follow his dream.

• Encourage your people to pursue their passions.  AirAsia works hard to create an environment where people can learn, grow and do what turns them on.  Being encouraged to pursue their passions is is one of the reasons Allstars love their jobs at AirAsia.

• Break down hierarchy.  Encourage people to speak up and get “every brain in the game” by relaxing formality and breaking down walls (literally — AirAsia executives sit with other Allstars in an open floor plan).

• Hire the right people.  Look for “hunger in their eyes and passion in their hearts.”

• Be clear about your mission.  AirAsia’s mission “Now Everyone Can Fly” animates the Allstars.  They know that AirAsia’s low fares make it possible to bring families together, improve businesses and enable people to explore and have new adventures.

Read More at :  http://www.chrisfharvey.com/2012/11/tony-fernandes-dream-the-impossible/