There are no specific terms, standard and universal
definition about entrepreneurship. The term entrepreneurship describes
strategic thinking and risk-taking behavior that results in the creation of new
opportunities.
A classic entrepreneur is a risk-taking individual who
takes action to pursue opportunities others fail to recognize, or may even view
as problems or threats. Some people become serial entrepreneurs in that they
start and run new ventures over and over again, moving from one interest and
opportunity to the next. We find such entrepreneurs both in business and
nonprofit settings.
A common image of an entrepreneur is as the founder of
a new enterprise that achieves large-scale success. Entrepreneurs and
entrepreneurship are everywhere and there is no age prerequisite to join them.
There are lots of entrepreneurs to be found in any community. For instance, by
just look around us, those who take the risk of buying a local McDonald’s or
Subway Sandwich or Papa John’s franchise, open a small retail shop selling used
video games or bicycles, start a self-employed service business such as
financial planning or management consulting, or establish a nonprofit
organization to provide housing for the homeless or deliver hot meals to
house-bound senior citizens, are entrepreneurs in their own ways. Entrepreneurs
are found within larger organizations as well.
When economists speak about entrepreneurs, they
differentiate between those who are driven by the quest for new opportunities
and those who are driven by absolute need. Those in the latter group pursue
necessity-based entrepreneurship, meaning that they start new ventures because
they have few or no other employment and career options. Necessity-driven
entrepreneurship is one way for people, often minorities and women who have hit
the “glass ceiling” in their careers or are otherwise cut off from other
employment choices, to strike out on their own and gain economic independence. 、
Opportunities Oriented
Opportunity is a foundational assumption of many
entrepreneur theories that claims human beings are generally self-interested
and will take advantage of others when possible. For example, some entrepreneurs
will take advantage of another party to advance their interests by making false
promises, misrepresenting intentions, reneging on agreements, or changing the
terms of a deal to benefit themselves. Other entrepreneurs will be less
deliberate by attempting to benefit from free riding.
Scholars assuming that entrepreneurs are opportunistic
do not necessarily believe that entrepreneur is perniciously self-seeking.
Opportunity is thus a theory of exchange that assumes the worst about
entrepreneurs and makes predictions as though the worst were reality. One
theory based on the assumption of opportunism, transaction cost economics,
claims market exchanges fail when a transaction becomes vulnerable to
opportunistic behavior. When the threat of an exchange partner behaving
opportunistically becomes particularly high which is said to occur when the
transaction is characterized by substantial uncertainty, small numbers, and
irreversible investments to support just that transaction, economic exchange
will shift to hierarchies such as firms, rather than occurring in spot markets.
This view of entrepreneurs which are ultimately what
opportunity represents has been vigorously challenged. The essential
cooperative nature of entrepreneurs claim that theories assuming opportunity
invite them to inadvertently promote very kind of opportunity that
organizational hierarchy is assumed to lessen.
Creative and Innovative
Discussion of creativity is often hampered by
preconceived notions and stereotyping that treats it as a quality or phenomenon
associated with special talented individuals. Creativity is a ubiquitous
feature of all human beings. However, there are conditions which enable how we
all develop our creative potential. For the entrepreneur the ability to maximize
their creativity and to successfully manage the creativity of others represents
core competences.
Creativity involves both
novelty and value creation. The task of recognizing creativity as both novel
and valuable is particularly important for the entrepreneurs, since they must
make decisions on the allocation of resources and without firm proof, based on
this assessment. Creativity is closely associated with dualism and paradox. At
a personal level, creativity requires being able to manage creative tensions
and hold on to apparently opposing ideas, in what is referred to as divergent
thinking.
Innovation is defined in terms
of the successful exploitation of a new idea and the post hoc recognition of
creativity, involving a valuable discovery of some kind. There are many
different types of innovation, ranging from incremental innovation, involving
minor revisions and improvements to existing ways of doing things, to
transformational innovation, where the rules of the game are changed all
together。
Innovation is increasingly important to organizations
and nation states because of global competition but large differences in the
cost base of manufacturing between countries. New technologies are making
more innovations possible and fast pace of changing consumer tastes and
desires.
Persistence
Persistence is what keeps
entrepreneurs motivated when things aren’t going the way they think they
would-and they rarely do.
According to Paul Gompers and Josh Lerner,
entrepreneurs who start venture-backed companies that are successful are more
likely to be successful in their next venture-backed firm. ‘There is support for the view that some component of performance
persistence stems from ‘success breeding success.’ These effects are large and dramatic: All else equal,
venture-capital-backed entrepreneurs who succeed in a venture by our
definition, starts a company that goes public, have a 34 percent chance of
succeeding in their next venture. By contrast, first-time entrepreneurs have
only a 22 percent chance of succeeding, and entrepreneurs who previously failed
have a 23 percent chance of succeeding.
Calculated Risk Taker
There is an element of risk in every new business. To
succeed in a business, it is definitely necessary to understand the risks. The
word risk had negative connotations and it is associated with potential loss
and danger for understandable reason. You are taking a risk when you start
doing something with an uncertain answer.
Each goal involves
risk-some more than others. Before you take risk, try to convince yourself that
you will come out the winner in any risky situation. Otherwise, the risk may
lower your chances of success.
Calculated risk usually
based on facts as against your feelings. You must do research in your market
niche or a product or service you sell first so you have an idea what’s
involved in the risk and how best to rectify any failure even before it occurs.
You can gather as much
as information from people, online, and books about your niche market. In case
something goes wrong, you must also have a back-up plan-known as plan B.
If you are determined
to find success, you must willing to make mistakes along the way. Learn from
your mistakes and study some hardcore case studies online so that you are aware
of others people’ success and failure. You can learn from others’ mistakes as
well. It may surprise you to learn that many successful companies took risks
and experienced failures while trying to develop new products. For example,
Pepsi Cola went bankrupt three times before it became profitable.
Adversity surrounds
every entrepreneur with a growing business. You don’t face it alone-it happens
to everybody. What separates you from the failures is how you handle adversity.
Successful entrepreneurs handle adversity head-on, while others avoid taking
risks and back off.
Behind the risk you
take must also be a reason or some sort of logic and how much tolerance you can
afford. Warren Buffett once said ‘If you have the attitude of letting panic
ride your existence, don’t invest in stock market or something to that effect.’
It can be the smartest
risk which is calculated or dumbest risk without research and the difference between
success and failure. In calculated risk, you will try to take luck out of the
equation even though you will need it. Humans are ‘manufactured’ with luck –
good or bad, embedded in them.
Effective Communicator
Certainly a leader needs a clear vision of the
organization and where it is going, but a vision is of little value unless it
is shared in a way so as to generate enthusiasm and commitment. Leadership and
communication are inseparable.
Excellent communication skills are critical in
enabling you to interact well with people of varying personalities and values,
many of whom will not necessarily share your passion or motivation. You will
need to communicate yourself out of the many roadblocks you will meet along the
way, from financing and legal issues, to recruitment, and to simply helping
people ‘get’ your idea. It all requires your ability to communicate
effectively.
As such you must also be a consummate sales person.
You must be able to use words and explain concepts effectively and
persuasively, both verbally and in writing. You also need the ability to present
proposals clearly to influence bankers or investors to supply money. Your
communication skills will also be called upon in your dealings with employees,
to help them understand the exact nature of their job and the results you
expect, and also to encourage customers to buy from you.
Though communicating seems easy enough, it is not. You
must be able to effectively communicate with your employees your vision, goals
and company priorities. To be an effective communicator, you must first think
through what you want to say so you avoid sending a confusing message.
Good communication is concise, simple and factual. A
good communicator makes a message understood in as few words as possible. Tell
them what you are going to tell them, then tell them what you told them.
Communication is a two-way street. A good manager is a
good listener. If you don’t listen to your people, you lose their confidence.
Invite your people to discuss problems with you so they can help you find
solutions.
Responsive to Criticism
Frequently, when we receive criticism it is easy to
‘pass the buck’ and justify why we had difficulty with our part based on how
others contributed to that difficult. Instead of starting out by shifting blame
or making excuses, as an entrepreneur, he or she might set up to be in a light,
humorous spirit, a spirit of forgiveness and inclusion rather than of blame and
excusing.
For most of us, responding to criticism without
defending ourselves has meant being ‘defenseless’, caving in, losing face,
feeling bad about ourselves. On the other hand, responding defensively has
meant being harsh, closed, shutting others out. This is a no-win choice. We
look bad and undermine our own self esteem either way. A successfully
entrepreneur will try to learn to respond to criticism with true non-defensive
openness and clarity, asking questions, stating our position and setting limits
when needed.
We need to be able to seek and use criticism of the
style and substance of our performance. As a successful entrepreneur, we need
to be able to ask for provide performance and interpersonal criticisms to
others that they find useful and able to receive feedback from others without
being defensive or argumentative. We need to listen to and understand without
interrupting or mentally preparing our own rebuttal at the expense of hearing
the message.
The most important thing that we can do when we had
received criticism is keeping ourselves cool. We don’t want to engage in
a confrontation with our critic. While we can all think up snappy comebacks,
putting that person down will only leave them and the rest of our supporters
with a bad feeling. Instead, view this as an opportunity to address concerns
and to learn something valuable. Just learn from it and take it as an
educational experience.
Sometimes we will get a negative criticism because we
were wrong. Don’t get defensive. This just makes matters worse. Take a step
back and try to be objective. Think long and hard before we respond to
criticism. Great response begins with great listening. Respond with kindness
and a willingness to understand. And last but not least, just admit it when we
are wrong. ‘Blame cultures’ encourage people to put their own safety before the
welfare of the group and generally to avoid risk. But in fact, others will
actually respect us more if we acknowledge our mistakes.
Learning from Failure
A business owner eats risk for breakfast! Don’t be
afraid of failure. You have set many goals for your business. Each goal
involves risk---some more than others. The only way to accomplish goals is to
be fearless in the face of failure! Every successful entrepreneur has had some
failure because of risks taken.
If we are determined to find success, we must be
willing to make mistakes along the way. It may surprise us to learn that many
successful companies took risks and experienced failures while trying to
develop new products. Pepsi Cola, for example, went bankrupt three times before
it became profitable.
The fear of failure is one of the most common and powerful forces in the work
place. Though often disguised as a drive to achieve or excel, this fear is
insidious in its ability to rob our peace of mind and upset our life. It is
both an inhibitor of and motivator for human action.
The bottom line is that it’s OK to fail so long as you
learn and improve each time. Napoleon Hill said that his research of the great
entrepreneurs of his time showed ‘every failure has within it the seeds for
equal or great success. It is your decision whether you plant these seeds.’
Using failure as a way of learning, to better
understand the causes of the failure in order to avoid similar problems in the
future, is an important feature of the entrepreneurial approach to things.
There is an old saying that the cowboy never thrown from a horse hasn’t ridden
many.
A small adjustment the next time around may
bring the results we want. What we learn from a mistake can be valuable. Not
slagging off failure but learning from it. Successful entrepreneurs learn from
their mistakes and use the experience to their benefit. We can learn from every
mistake that will strengthen us in the future. If we do fail, the people that
matter will respect us for trying our best.
Success should be dwelt on, failure shouldn’t. Just
don’t let the failure discourage us from trying again. Use these failures as
opportunities, learning more from the experiences and to act with
integrities. Nothing ventured, nothing gained!
There are no failures. Everything in life is a
learning experience designed for our greatest balanced growth and the
development. What appear to be failures are really gifts, which allow us to
recognize and release all our fears and blocks so that we may create joy and
success in similar situations in the future. These gifts are lessons we have
failed to learn, so that where, previously, we made a faulty choice, we are now
given the opportunity to choose again.
Team
Player
Entrepreneurs need a team to help them start up a new company. They should know
that more fast-growing ventures are founded by teams than by individuals. There
are successes founded by one person, but teams build substantial companies.
There seem to be a multitude of ways in which business partners come together.
Some teams form by accidents of geography and common interest, others by past
friendships. Other teams form simply because the members want to start the
business, while others have an idea they feel responds to a market need.
Like most organizations, the successful or failure of the business depend on
how well the management team works together. To build a substantial business,
the partners must be totally committed to and totally immersed in the venture.
Its success must be their most important goal. Teamwork is probably means that
partners are able to work well with others in pursuing common goals, especially
when without formal power.
Every member must be
supportive of the entire team. The word of ‘trust’ must be appearing in the
inner heart of each member. Trust raises another of the many paradoxes of
entrepreneurship. Integrity is very important in long-term business success.
They cannot succeed without trust, but they cannot succeed with blind or naive
trust either. What do entrepreneurs do to establish trust? Work hard at earning
and building it, even harder to preserve it once they’ve found it.
Every member has to be
able to understand the relationships between tasks, able to lead in those
situations where it is appropriate; willing to actively manage, supervise and
control activities of others through directions, suggestion, etc. Besides that,
they have to be able to ask and provide help and determine situations where
assistance is warranted.
Everybody
must work together as a team, sharing the same set of objectives. Spend some
time with the team asking for their opinions and make them feel part of the
decision-making process. A team of 10 enthusiastic members accomplishes more
than 100 in-enthused individuals.
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